Web Browser Cookies - Advantages and Disadvantages
Cookies are strings of data stored in a small file through web browsers on the computers. Cookies enhance the users’ web experiences by enabling web browsers to remember users’ preferences and browsing history, thus, avoiding the need to repeatedly enter data. Other ways in which cookies improve our browsing experiences include remembering passwords and suggesting potential websites of interest.
Thus, cookies have both advantages and disadvantages but the companies can help ease privacy concerns by giving users easy ways to opt out and seeking permission when installing cookies. Companies can also provide info on what the cookies may and may not do and doing so will improve public understanding of the cookies’ functions as well as diminish their distrust of web marketers.